As a home theater enthusiast, I must say - I hate dealing all of the multiple aspect ratios one a one-size-fits all TV. In other words, I hate so called letterboxing (or pillarboxing) on my TV screen. So what is the Hollywood Four solution? How about an "Adjustable Aspect Television" set. I'd like to design a wide screen (2.39:1) high definition television set, that has internal retractable panels that - when the appropriate button is pressed on your remote - will adjust the width of the television screen to fit your programming. Sort of like when at a movie theater when they open the curtains just a little bit wider when the feature presentation begins (taking the projection screen from 1.85:1 to 2.39:1 aspect ratio). The short video below is an illustration of this Hollywood Four Innovation Concept: